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2023.12.11

Glittering, Lighting Design Awards winning artwork hung in the Farglory headquarters elevator lobby


Designed by Mr. Kou Tak-Leong, the lighting artwork Glittering, which hangs in the elevator lobby at the Group’s headquarters, won the 2023 Lighting Design Awards in the Light Art Project category. Through its minimalist shapes, the artwork endows the elevator lobby with rich vitality, integrating the functionality of bringing light with materials such as plexiglass and dichroic film.

Conveying the headquarters’ core values with “light” as a metaphor

Farglory International Center is the home to Farglory Group, and the Group’s headquarters, located on the top floor of the 24-story building, carries the mission of nurturing the Group. Therefore, “light” represents the burst of life at the beginning of the universe, and the resulting “heat” is used as a metaphor to convey the headquarters’ values and characteristics. With Glittering, Mr. Kou Tak-Leong cleverly transforms the natural sunlight trajectory into an artistic language. Shining through the windows into the elevator lobby, daylight is refracted into gorgeous colors through glass at different angles and brought into the headquarters lobby, giving rise to the four spatial elements of “water, air, fire, and earth”. The headquarters becomes infused with figurative vitality through this metaphor for nature.

Only when you “savor” art can you understand art

Decorating public areas with artwork is a common practice nowadays. However, focusing only on the ornamental nature of artwork and using it as a symbol of class reduces the formidable impact of art. With Glittering, Farglory realizes the concept of “art savoring.” Gorgeous colors refracted in an interactive manner grip the attention of every honored guest who exits into the headquarters’ elevator lobby, encouraging them to have a dialogue with the artist’s inspiration even amid their busy daily schedule.

At a conceptual level, it’s as if Glittering hopes that viewers will perceive the light and shadow from different angles depending on their bodily movements or positions, and develop their own interpretation and imagination of the flow of light across time.


 
This is linked to

Farglory Group Sustainability Intention: Brand Navigation > Sustainable Brand

Farglory Group considers brand image to be its most important asset. The brand not only represents our image and identity, but also establishes a presence in our customers’ minds and creates an overall perception of Farglory Group. We haven’t changed in terms of cherishing our brand. Therefore, in addition to constantly enhancing brand awareness and brand recognition, we also pay attention to the realization of customers’ rights through our brand, with an aim to make the brand more meaningful.

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