遠雄集團
嶄新品牌理念與識別
Farglory Group
New Brand Philosophy & Identity
嶄新品牌理念與識別
Farglory Group
New Brand Philosophy & Identity
Brand vision video
遠雄集團帶給顧客的價值——打造永續的「跨界生活體驗」
Farglory Group’s value to customers: Creating sustainable “Cross-sector Living Experiences”
Farglory Group’s value to customers: Creating sustainable “Cross-sector Living Experiences”
Innovation, sharing, and sustainability have always been the unchanging business philosophy of Farglory Group.
Starting from the construction business of factory offices, town planning, and residential housing, Farglory has moved on to the financial business of safeguarding people’s health and property; the lifestyle business of hotels, theme parks, and department stores; and the highly efficient logistics business of warehousing and transportation.
During each of these expansions, Farglory Group continues to explore with an innovative mindset, carries out cross-sector cooperation with a sharing philosophy, and strengthens its business cornerstones with a sustainable spirit.
In terms of the Group’s management and day-to-day operations, we are dedicated, responsible, and determined to become a benchmark for our customers, employees, subsidiaries, partners, suppliers, and the public. The brand-new Farglory has committed to the cradle-to-cradle ESG philosophy by tracing back to the source and introducing green resources from the project outset. Furthermore, we’ve enhanced the sustainable control mechanisms of our production and operation processes. We construct projects that are legal and compliant with green buildings codes, and we use safe products to create spaces that promote better living and working conditions. Additionally, by strengthening public welfare and social impact investments through our brand influence, we enhance social participation and inclusion.
Farglory Group regards its “brand” as its most important asset. As Farglory Group advances toward its second 50 years, we will take the concepts of innovation, sharing, and sustainability as our roots; the corporate culture of partners as our trunk; and branch out to create more “cross-sector living experiences” with beautiful things around every corner.
During each of these expansions, Farglory Group continues to explore with an innovative mindset, carries out cross-sector cooperation with a sharing philosophy, and strengthens its business cornerstones with a sustainable spirit.
In terms of the Group’s management and day-to-day operations, we are dedicated, responsible, and determined to become a benchmark for our customers, employees, subsidiaries, partners, suppliers, and the public. The brand-new Farglory has committed to the cradle-to-cradle ESG philosophy by tracing back to the source and introducing green resources from the project outset. Furthermore, we’ve enhanced the sustainable control mechanisms of our production and operation processes. We construct projects that are legal and compliant with green buildings codes, and we use safe products to create spaces that promote better living and working conditions. Additionally, by strengthening public welfare and social impact investments through our brand influence, we enhance social participation and inclusion.
Farglory Group regards its “brand” as its most important asset. As Farglory Group advances toward its second 50 years, we will take the concepts of innovation, sharing, and sustainability as our roots; the corporate culture of partners as our trunk; and branch out to create more “cross-sector living experiences” with beautiful things around every corner.
8 business sectors co-create Cross-sector Living Experiences
Farglory brand organizational chart
Farglory brand organizational chart
永續品牌理念的背後
迎向未來50年 3大經營理念
Behind our brand philosophy of sustainability
3 major business philosophies for the next 50 years
迎向未來50年 3大經營理念
Behind our brand philosophy of sustainability
3 major business philosophies for the next 50 years
DATA, SPEED, STORYTELLING
Returning to customer-oriented, more-sustainable management
Returning to customer-oriented, more-sustainable management
Building a data platform
We at Farglory Group have introduced technology into the traditional construction industry so that data on every aspect—from development to design, construction, and sales—are cloud-based and digitized.
Having successfully implemented software systems, including all Microsoft productivity tools, enterprise mobility management, SAP on Azure, Salesforce, etc., the Farglory Group is committed to meeting mobile-first criteria for all affiliated companies’ websites.
Having successfully implemented software systems, including all Microsoft productivity tools, enterprise mobility management, SAP on Azure, Salesforce, etc., the Farglory Group is committed to meeting mobile-first criteria for all affiliated companies’ websites.
Enabling rapid response to demand
With the establishment of our digital platform, Farglory Group’s internal operational process has shifted its focus to extracting insight from data, which helps us facilitate each unit’s decision-making and planning. Thus, all affiliated companies and management teams must comply with our guiding principles for data and speed: responding quickly to market changes, introducing products and services that meet expectations, responding immediately to customer needs, and enhancing each consumer’s trust in the brand.
People-oriented humbleness
The new Farglory Group focuses on consumers. By combining rational analysis of data and information with consumers’ emotional needs, the Group aims to create living environments, leisure facilities, shopping malls, and recreational activities that meet everyone’s expectations. We will shape the value of a better life through contextual and storytelling planning so customers form emotional associations with our well-differentiated products, which serves to enhance our long-term competitiveness.
遠雄集團
永續品牌願景
Farglory Group
Sustainable Brand Vision
永續品牌願景
Farglory Group
Sustainable Brand Vision
Wherever there’s a dream,
Farglory is there to realize it!
Farglory is there to realize it!
