1 Data

Building a data platform

We at Farglory Group have introduced technology into the traditional construction industry, so that data on every aspect from development, design, construction, to sales, are cloud-based and digitized.

Having successfully implemented software systems including all Microsoft productivity tools, enterprise mobility management, SAP on Azure, Salesforce, etc., the Farglory Group is committed to meeting mobile-first criteria for all affiliated companies’ websites.

2 Speed

Enabling rapid response to demand

The establishment of our digital platform enables Farglory Group’s internal operation process to shift to extracting insights from data for each unit’s decision-making and planning. Thus, all affiliated companies and management teams have to comply with our guiding principles for data and speed: Responding quickly to market changes and introducing products and services that meet expectations; responding immediately to customer needs, and enhancing each consumer’s trust in the brand.

3 Storytelling

People-oriented humbleness

The new Farglory Group focuses on consumers. By combining rational analysis of data and information with consumers’ emotional needs, the Group aims to create a living environment, leisure facilities, shopping malls, and recreational activities that meet everyone’s expectations; and to shape the value of a better life through contextual and storytelling planning. We do this in hopes of giving customers emotional associations with our well-differentiated products, in order to enhance our long-term competitiveness.